Service · During the tender
Bid Writing
For suppliers who need senior writers on their quality questions, from a few answers to the whole submission.
What we do
What the service covers
We translate operational solutions into compelling, evaluator-focused narratives. We manage the end-to-end drafting process, ensuring every response is highly persuasive, easy to evaluate, and explicitly mapped to the buyer’s scoring criteria.
Storyboarding & Answer Structuring
Before drafting begins, we deconstruct complex specification questions into detailed storyboards. This approach sequences arguments logically, and ensures no sub-question is missed.
SME Knowledge Extraction
We conduct targeted interviews with your operational and technical Subject Matter Experts. We capture their vital on-the-ground knowledge and translate it into polished, authoritative copy, minimising the writing burden on your internal delivery teams.
Persuasive Content Creation
We articulate your exact delivery methodologies and seamlessly weave your win themes throughout the text to build a highly credible, client-centric proposition.
Scoring Matrix Optimisation
We align every paragraph with the buyer’s evaluation framework. By mirroring the authority’s specific terminology and structuring our answers to make hard evidence easy to find, we successfully achieve maximum quality scores.
How it works
Steps and typical timings
Step 1
[Week 1]
Storyboard
We break each question into its scored parts and plan the argument.
Step 2
[Weeks 1–2]
Interview
We interview your experts and capture the detail behind the method.
Step 3
[Weeks 2–4]
Draft
We write each answer to the scoring criteria, using the buyer’s own terms.
Step 4
[Final weeks]
Review and Polish
We edit to word limits, check compliance and finalise after review.
What you get
Deliverables
- Storyboards for every quality question
- Interview notes and an evidence list
- Draft and final answers to word count
- A compliance check against every sub-question
Proof
Where we have done this
A healthcare contract won at an immigration reception centre
ClientHealthcare provider bidding for a £56m healthcare contract at an immigration reception centre
ChallengeService delivery and clinical questions for a site where arrivals can rise sharply with little notice, with every answer needing to evidence safe care.
What we didLead writer on the service delivery and clinical questions, working with the provider’s clinical leads to evidence safe care.
OutcomeContract won. [Year, once approved]
ServicesBid Writing · Bid Management
What does a bid writer cost?
We price per question set or by day rate. [Pricing approach, e.g. day rate or fixed fee per bid]
Bid writing costs depend on the number and length of the quality questions, how much evidence is ready, and the deadline. Writing only the highest-weighted questions is a common way to control the cost.
How much of our team’s time do you need?
Usually one interview per question owner and one review. We do the writing so your experts stay on delivery.
Short, structured interviews give our bid writers the facts, examples and figures evaluators look for, without taking your experts away from live work for days.
Do you use AI to write bids?
We use AI for first drafts and evidence search. Every answer is written and reviewed by a senior writer before you see it.
Procurement Policy Note 02/24 allows public sector buyers to ask how suppliers have used AI in a tender response, and we can set out our approach for any declaration you need to make.
Can you write just a few questions?
Yes. Many clients bring us in for the hardest quality questions, such as social value or mobilisation.
Under PPN 002, central government buyers give social value at least 10% of the total score, so specialist help on that one question can make a measurable difference to the result.
How do you make answers easy to score?
We mirror the buyer’s criteria and terms, and put the evidence where an evaluator expects to find it.
Evaluators score each response against the published criteria and scoring guidance. Headings that follow the question, specific evidence and measurable outcomes make the marks easier to award.
Bid Writing
Talk to us about bid writing
Send us the opportunity and the deadline. We will tell you whether this service fits, what it takes and what it costs.
We reply within 48 hours. Everything you send is treated as confidential.