Blog
Category: Uncategorized
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Why Should You Care About Bid Writing?
We all consume writing in one form or another, from newspapers to social media, and understand it can come in differing styles and formats. In adverts, we see copywriting that caters to our want to buy. In newspapers, we trawl through informative journalistic writing. And in a blog post, like the one you are reading…
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The Importance of How
Well-meaning but empty promises hold little weight. In any sector or walk of life, confidence in a person, service, or product is gained through the assurance of a well-thought-out plan; a clear and unambiguous “HOW”. There is a scientific reason for this, behavioural economics points to a concept known as “ambiguity aversion”, the brain’s hardwired…